PHOTOS
Do they show the strongest features?
Property presentation & marketing
Your listing can look better.
We will review it for free and show you what is worth improving so your property looks more professional and captures attention more effectively.
Airbnb • Booking • short-term rentals • property management • real estate
Free audit
The problem
A good property can still have a weak listing.
Guests and clients judge a listing in seconds. Photos, their order, copy and the first impression strongly influence whether they want to see more.
COPY
Does it quickly communicate what really matters?
PRESENTATION
Do the first seconds build interest?
MARKETING
Are you using the potential of video, social media and your own website?
The best first step
Start by showing us your listing.
FREE AUDIT
Send a link to your current Airbnb, Booking or other listing. We will review the way it is presented and point out the biggest opportunities for improvement.
SEND YOUR LISTING FOR REVIEWWe review:
- first impression
- photos and their order
- description
- how key benefits are shown
- video potential
- social media potential
- your own website potential
LOKADR / AUDIT
What do you get?
The audit shows what is worth improving, why, and where we see potential. It does not include ready-made copy, photos, video or a website design.
Simple process
How it works
SEND A LINK
Share a link to your current listing.
FREE AUDIT
We review the presentation and identify the biggest improvement opportunities.
YOU DECIDE
Implement the recommendations yourself or ask Lokadr to do it.
LOKADR DOES THE REST
We improve the listing, build the website and can keep supporting its marketing.
Services
One ecosystem for property presentation and marketing.
PROPERTY LISTING
- listing review
- photo improvements
- copy
- property video
- presentation recommendations
SOCIAL MEDIA
- Reels
- Stories
- posts and carousels
- copy
- monthly communication plan
WEBSITES
- apartment websites
- property manager websites
- agency websites
- property landing pages
- direct booking / lead generation
MARKETING
- ad materials
- using reviews
- competitor analysis
- paid campaigns as an add-on
i
We normally work with materials provided by the client. An on-site visit or our own photo shoot is not required.
Research + example
What does research say about listing presentation?
Photo order, richer descriptions and clear amenity information can influence guest decisions. The figures below show why presentation matters — they are not a promise of LOKADR results.
more bookings on average
in a counterfactual analysis after optimizing the photo layout of Airbnb listings.
Management Sciencehigher booking odds
for listings with a more detailed description of the space in an Airbnb study.
ScienceDirectof travelers are more likely to rule a property out
when amenity descriptions are incomplete, according to Expedia Group.
Expedia GroupResearch and platform results vary by market, property and many other factors. LOKADR does not guarantee a specific increase in bookings.
Presentation example
Same property. A different way of presenting the information.
The version on the right does not artificially improve the photo. It changes the order, hierarchy, copy and how benefits are surfaced.
BEFOREOFERTA
City-centre apartment
A spacious apartment with a kitchen, bathroom, Wi-Fi and a comfortable living area. Good location and convenient access to the city’s main points.
The benefits are there, but the guest has to look for them.AFTERLOKADR
Key information visible immediately
City-centre apartment • calm living space
bright interiorcity centreWi‑Fieasy layout
Bright living space, a comfortable layout and a location that is easy to understand within seconds.
✓Clearer order, hierarchy and benefit presentation.
We compare presentation, not photo quality.
LOKADR demo
One listing. Four places where presentation can be improved.
This demonstration shows how the same property can be developed from photo order and copy through short-form video to its own website.
LOKADR / DEMO01 → 04
City-centre apartment
A good property whose benefits are not yet presented as one clear story.
01
PHOTOS & ORDER
We choose a stronger opening and arrange materials so the key benefits appear earlier.
Frame → order → first impression02
COPY & HIERARCHY
We reduce text walls, surface the benefits and structure information for fast scanning.
Benefits → clarity → detail03
VIDEO
Using the client’s materials, we create a short format for Reels, TikTok or the website.
Photos → motion → short-form04
OWN WEBSITE
We combine photos, copy, location and contact into one place that builds the brand beyond a booking platform.
Brand → trust → enquiryPricing
Start small. Expand only where it makes sense.
FREE AUDIT
FreeWe review your listing and show the biggest opportunities for improvement.
Start for freeFIRST IMPROVEMENT
from 100 PLNOne specific improvement resulting from the audit. A simple way to start with a small scope.
The scope is matched to the real needs of your listing.
Ask about an improvementWEBSITE
from 1500 PLNA professional website for a property, apartment or company.
I want my own websiteRecommendation implementation
Choose a scope matched to the real needs of your listing.
FIRST IMPROVEMENT100 PLN
One specific improvement resulting from the audit.
- title / opening of the description
- photo order
- one selected presentation element
START300 PLN
For listings with a few basic issues. Scope is based on the audit, usually up to 2 areas.
- description
- photo selection and order
- minor presentation improvements
PLUS500 PLN
A comprehensive improvement of the main listing.
- full description rewrite
- photo selection and order
- improvement of up to 8–10 photos
- 1 combined revision round
Additional elements
- additional description variant: +100 PLN
- additional description language: +100 PLN / language
- improvement of 5 additional photos: +100 PLN
- improvement of 10 additional photos: +180 PLN
- additional description version for another platform: +100 PLN
- second listing for the same client: +200 PLN
- additional revision round: +100 PLN
We match the scope to the real needs of the listing. You do not pay for elements you do not need.
Your own website
Your property deserves more than a page on a booking platform.
Airbnb and Booking can sell the reservation. Your own website builds your brand, credibility and a direct contact or booking path.
- more credibility
- professional presentation
- your own place online
- Airbnb / Booking links
- direct booking / contact
- multiple properties
- lead generation for property managers
- SEO and multilingual versions
Website from 1500 PLN
SEE WHAT YOUR WEBSITE COULD LOOK LIKElokadr / property
APARTMENT / PROPERTY MANAGERGallery, video, amenities, map, reviews, contact and booking — without a heavy booking engine.
GalleryAmenitiesLocationContact
WEBSITE CARE
Website care
Optional support after launch.
CARE100 PLN / month
- monitoring
- basic care
- 1 small text or image change monthly
CARE+150 PLN / month
- monitoring
- basic care
- up to 3 small changes monthly
- basic monthly stats
The base price includes
- 1 property
- 1 language
- responsive website
- design matched to the property
- hero section
- gallery
- description
- amenities
- location and map
- reviews section
- CTA
- contact form
- Airbnb / Booking link
- basic SEO
- basic analytics
- 1 combined revision round
Website add-ons
- additional language: +100 PLN / language
- additional subpage: +200 PLN
- additional property: +300 PLN
- booking enquiry form: +150 PLN
- additional contact channel, e.g. WhatsApp: +50 PLN
- expanded FAQ section: +100 PLN
- expanded reviews section: +100 PLN
- expanded gallery: +100 PLN
- integration with a simple booking engine: from +300 PLN
- direct booking setup: from +300 PLN
- extended SEO: from +300 PLN
- additional revision round: +150 PLN
The price increases only with the scope you actually need.Domain, hosting and paid third-party systems are billed separately if the project requires them.
Who it is for
LOKADR works for one property as well as a larger portfolio.
01
OWNERS
apartments, Airbnb and holiday rentals
02
PROPERTY MANAGERS
multiple properties and ongoing cooperation
03
AGENCIES
larger portfolios and consistent listing presentation
FAQ
Frequently asked questions
Is the audit really free?+
Yes. We review your current listing and point out improvement opportunities.
Do I need new photos?+
No. LOKADR mainly works with materials you already have.
Do you visit the property?+
Normally no. Services are designed to work remotely using existing materials.
Do you guarantee more bookings?+
No. We improve presentation and marketing, but bookings also depend on price, location, season, availability and other factors.
Can I order just one service?+
Yes. Selected elements can be ordered separately.
Do I need a subscription?+
No. Many services are one-off. Recurring plans mainly cover social media and website care.
Can you publish social media for me?+
Yes — in the PRO plan.
Do you publish for me in GROW?+
No. In GROW we prepare the complete content package and you publish it on your accounts.
Free audit
Let us see what can be improved in your listing.
Send a link. The analysis costs you nothing.
Free audit What do you get? YOU DECIDE
Do not stop your promotion at Airbnb and Booking.
Ready-made content packages matched to the level of support you need.
Ready content. You publish.
- ✓4 main posts
- ✓up to 2 Reels
- ✓4 Story adaptations
- ✓captions, CTA and hashtags
- ✓simple monthly plan
- ✓Instagram / Facebook
- ✓1 combined revision round
Free auditWe prepare the full monthly content. You approve and publish.
- ✓8 main posts
- ✓up to 4 Reels
- ✓8 Story adaptations
- ✓posts / carousels
- ✓captions, CTA and hashtags
- ✓monthly plan
- ✓Instagram / Facebook / TikTok
- ✓1 combined revision round
Free auditWe prepare, plan and publish for you.
Does not automatically include comments, DMs, community management, ad budget or photo shoots.
Free auditPaid campaigns
Optional social media add-on.